Where To Buy Gear?

Puppy Pride Store

Puppy Pride is a website run by pet play enthusiasts for pet play enthusiasts. Our main aim is to provide a safe place for all pet players to come to, to enable them to talk to other pets, or arrange meets.

We built this web-store with the aim in mind, and will be constantly trying to locate the best pup gear we can find and to provide you with as much choice as we can regarding your gear. We know that everyone has different tastes, and so we have sourced a large selection of products for you all.

You’ll find a range of small and large suppliers in the store for you to pick from, and we encourage you to try manufacturers you’ve never heard of before.

If you want something that you can’t see in the store please contact kye@puppypride.co.uk and I’ll try my best to get it for you. If you are a supplier or creator of any products that you think the pups might be interested in then please contact me as well!

Most importantly of all, we hope you have lots of fun with anything you buy from us, and enjoy your life as a pup.

Discount Codes: 
Wruffstuff – 10% off Wruff Stuff Pup Hoods
Zap – 10% off E-Stim Kits

Bad Dragon

Bad Dragon was born out of a strong desire for a greater selection of fantasy toys to be made available to everyone. Bad Dragon’s main mission is to do their part in ‘making fantasies real’ for individuals who want to indulge in their fantasies a little deeper.

Bad Dragon is unique in offering extensive customisation of its products; every toy is available in a choice of colours and firmness’s as well as custom colour options- something which is not offered anywhere else in the adult industry. In addition Bad Dragon offers an option on some models that allows for the toy to shoot out Cumlube, Bad Dragon’s own personal lubricant.


Clonezone is the UK and Europe’s FIRST Gay superstore. We first appeared on the UK Gay scene in 1982 – where we began with a wheelbarrow of t-shirts, toys, lube and other naughty treats being pushed about the nightlife of London’s Earls Court.

Now, Clonezone is bigger than ever. We are still going strong and providing the best products on the market for you at the best prices. Our purchasing manager travels the world to find the sexiest fashion and underwear – as well as naughty pleasure devices for your fun.

Thank you for shopping with us, it really doesn’t get much better than this.

Discount Codes: 
PuppyPride – 15% off some items

Fetch London – ‘Fashion, Fetish, Fun’

Our flagship store is located in Clapham, South London, at the heart of the vibrant LGBTQ+ community

Private Shops UK (Newcastle)

Visit The North East’s Oldest Sex Shop our Friendly Adult DVD and Toys stockist in the heart of the famous Newcastle Pink Triangle. Open Mon-Sat 10-8, Sun 10-4

Discount Codes: 
Howl members get 20% off in-store

Regulation London

We offer a range of custom fit and bespoke clothing services both online and in our London retail store. We also work with our sister brand, Fetters, crafting unique BDSM restraints and playroom furniture pieces.

REGULATION now stocks over 5000 products and, as well as our own catalogue, we sell products from esteemed manufactures in Europe and the USA.


Starting as one guy experimenting with casting and moldmaking in his spare time, Weredog is a pair of friends working out of Bristol, UK to deliver artisan-esque, refined adult products from within England to the rest of the world. We weren’t satisfied with the accessibility and quality of what was already available on our side of the pond – so we’re looking to change that.

Everything we produce is hand-manufactured with care inside the UK; cast from body-safe, platinum-cure silicone (which you can read more about here). We refine everything from overall design, to surface texture and ‘feel’, to provide an experience we’d want from a company ourselves.

Rather than relying on our own design experience exclusively, we hand off much of the artistry to 3D sculptors, lending their individual strengths to the models they’re most suited for. This results in well-proportioned toys with unique styles and comfortable features that we’re sure will delight every time. Just be sure not to get ‘eyes bigger than your orifice’ – we provide comprehensive sizing information so you always know exactly what you’re ordering, and whether you’ll be able to handle it!

Wruff Stuff

We are now a small team based in and around Manchester (UK), composed of designers and friends – and some amazing support from pups, handlers, and happy, satisfied, waggly-eared customers.

Wruff Stuff hoods are printed in full glorious colour onto a neoprene/jersey fabric and then lovingly hand-made.

Hoods come in one size with adjustable webbing straps. They are machine washable.

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